I wrote this crazy thing for Nieman Lab called What The New York Times Should Do Next.

I think we’re at a rare moment historically, when people are going to realize that we’ll have to pay for some stuff. There’s not enough advertising in the world to keep all these apps, tv stations, and news sites alive, so we’re going to start seeing more freemium options.

And for chrissakes, stop calling it a subscription. It’s a membership.